We Are Satu Creative

Satu Creative began with a belief that creativity isn’t just for commerce or entertainment. It is a force to tackle real problems and spark lasting change.

We work with entrepreneurs and innovators to turn ideas into action, empowering communities to design, build, and grow with purpose and impact.

Because real change starts with empathy, grows through collaboration, and thrives with purpose.

Vision

To be ASEAN’s leading organisation for innovation and impact, creating meaningful social, economic, and environmental change.

Mission

Empowering entrepreneurs, leaders, and changemakers with the knowledge, connections, and resources to drive lasting change.

Our Core Value

Excellence

We pursue high standards and create meaningful impact.

Collaboration

We believe solutions are stronger when built together.

Empathy

We design by understanding real needs and experiences.

2010
Where We Began

Founded in Kuching, Sarawak as a creative agency focusing on communication and experiential design.

2017
A Shift in Purpose

Moved operations to Kuala Lumpur and pivoted to delivering entrepreneur development programs.

2024
Growing With Corporates

Expanded offerings to include corporate innovation programs .

2025
Regional Footprint

Entered new markets in Jakarta, Brunei, and Singapore.

Meet Our Team

Azuar Zainuddin

Chief Executive Officer

Hazel Hassan

Chief Ecosystem Officer

Farouk Abdul Khalid

Sr People & Culture Consultant

Leanne Ali

Associate (Admin)

Ainunnura

Associate (Admin)

Afif Faizal

Associate (Project)

Hani Azman

Associate (Project)

Hafidzi Zulkiflee

Associate (Web Designer)

Omar Al-Faruq

Associate (Finance)

Azuar Zainuddin

Chief Executive Officer

Hazel Hassan

Chief Ecosystem Officer

Farouk Abdul Khalid

Sr People & Culture Consultant

Leanne Ali

Associate (Admin)

Ainunnura

Associate (Admin)

Afif Faizal

Associate (Project)

Hani Azman

Associate (Project)

Hafidzi Zulkiflee

Associate (Web Designer)

Omar Al-Faruq

Associate (Admin)

Partners & Network

Build Your Career with Us

Join us in building the next wave of entrepreneurs and changemakers across ASEAN.
If you’re curious, collaborative, and driven by impact, we’d love to hear from you.

Talk With Us

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Azuar Zainuddin

Chief Executive Officer

Ahmad Azuar Zainuddin is an educator and entrepreneur focused on driving economic and social impact through entrepreneurship and innovation. With deep experience in capacity building and ecosystem development, he designs and delivers initiatives that empower aspiring and early-stage Malaysian entrepreneurs. Azuar is also a frequent media contributor and a sought-after speaker across the region.

He was recognised as runner-up in the Best Implementation Partner category at the 2022 Shell LiveWIRE Top Ten Innovators Awards in Mexico City. He holds a Master’s in Communications and Media Studies from Monash University and a Bachelor of Arts in Design from Curtin University. Outside of work, he enjoys reading and the arts.