Ideas: Design thinking: The buzzword everyone loves to get wrong

This article first appeared in Digital Edge, The Edge Malaysia Weekly on November 10, 2025 – November 16, 2025 Somewhere in a boardroom near you, someone is saying: “We need to do design thinking.” It lands on the table like a magic spell. Heads nod. Post-its tremble in anticipation. Someone in human resources quietly googles […]

Beyond Privilege: Building Inclusive Startup Programs

On Malaysia Day, a CEO who leads a state agency focused on entrepreneurship development and I finally aligned our schedules for teh tarik at a mamak in downtown Kuala Lumpur. It was a rare pause from the usual rush. I had just returned from a conference in Hong Kong, and he was in town visiting […]

Solutions: Powering innovation through creative education

This article first appeared in Digital Edge, The Edge Malaysia Weekly on August 11, 2025 – August 17, 2025 What if the most important skill we could teach the next generation is not how to code, but how to imagine? In today’s rapidly evolving global economy, creativity is emerging as a critical driver of innovation […]

Ideas: Creativity as catalyst to secure Southeast Asia’s…

This article first appeared in Digital Edge, The Edge Malaysia Weekly on May 26, 2025 – June 1, 2025 In Kuala Lumpur, a team of creative technologists has transformed an abandoned colonial building into a multimedia storytelling hub. Through projection mapping, they simulate a lush rainforest environment that reacts to movement and sound, creating a […]

Ideas: Creativity as catalyst to secure Southeast Asia’s digital future

This article first appeared in Digital Edge, The Edge Malaysia Weekly on May 26, 2025 – June 1, 2025 In Kuala Lumpur, a team of creative technologists has transformed an abandoned colonial building into a multimedia storytelling hub. Through projection mapping, they simulate a lush rainforest environment that reacts to movement and sound, creating a […]

Ideas: Using AI to amplify human potential

This article first appeared in Digital Edge, The Edge Malaysia Weekly on March 24, 2025 – March 30, 2025 No longer just a tool for automation, artificial intelligence (AI) has become a force of creation. But the real question isn’t what AI can do — it is how we choose to use it. At its […]

Making the digital leap: Building a start-up ecosystem for inclusive growth

This article first appeared in Digital Edge, The Edge Malaysia Weekly on February 24, 2025 – March 2, 2025 Asean’s digital economy is experiencing unprecedented growth, with a compound annual growth rate exceeding 20%, making it one of the fastest expanding digital markets globally. By 2022, its value had reached US$194 billion and it is […]

The bright future of solar energy

KUALA LUMPUR (Feb 7): As the world grapples with the pressing challenge of climate change, solar energy is emerging as a beacon of hope. Its rapid advancements and growing adoption are shaping a future where clean, renewable energy is the norm. Here’s a look at the trends and innovations driving the solar energy revolution and what the future holds, with a focus on Malaysia.

Empowering Growth: Malaysia needs gender-inclusive tech start-up ecosystem

This article first appeared in Digital Edge, The Edge Malaysia Weekly on December 9, 2024 – December 15, 2024 In the rapidly evolving world of tech and innovation, Malaysia has made strides but still grapples with inclusivity. Ranked 114th in the World Economic Forum’s Global Gender Gap Report 2024, the country is far from gender […]

Azuar Zainuddin

Chief Executive Officer

Ahmad Azuar Zainuddin is an educator and entrepreneur focused on driving economic and social impact through entrepreneurship and innovation. With deep experience in capacity building and ecosystem development, he designs and delivers initiatives that empower aspiring and early-stage Malaysian entrepreneurs. Azuar is also a frequent media contributor and a sought-after speaker across the region.

He was recognised as runner-up in the Best Implementation Partner category at the 2022 Shell LiveWIRE Top Ten Innovators Awards in Mexico City. He holds a Master’s in Communications and Media Studies from Monash University and a Bachelor of Arts in Design from Curtin University. Outside of work, he enjoys reading and the arts.