4X4 Quest

"Safety does not happen by accident."
Business Name

4X4 Quest Sdn Bhd

Sector

Education

Founders

Chai Yew Foo, Paul Si Poh Lim

Website

https://www.sar4trac.com/

Email

paulsi.tmi@gmail.com

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Business Snapshot

Recognising that traffic accidents are a major cause of loss of lives and property in Malaysia, and 90% are caused by human error, 4X4 Quest set up the Sarawak 4X4 Training Academy to remedy a part of the problem.

Our solution is to provide certified TRAINING for the many Malaysians who have to utilise 4X4 vehicles in their daily activities, especially in large parts of rural Malaysia where these are still a necessary means of transport because there are no proper roads.

Our emphasis is on knowledge, skills and above all, SAFETY.

Working With Satu Creative

While we were confident in our area of expertise, working with Satu Creative and Shell LiveWIRE has highlighted just how much more we need to learn, and to continue learning and improving ourselves every single day. There have been ups and downs, and we draw confidence from the highs to overcome the lows.

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Azuar Zainuddin

Chief Executive Officer

Ahmad Azuar Zainuddin is an educator and entrepreneur focused on driving economic and social impact through entrepreneurship and innovation. With deep experience in capacity building and ecosystem development, he designs and delivers initiatives that empower aspiring and early-stage Malaysian entrepreneurs. Azuar is also a frequent media contributor and a sought-after speaker across the region.

He was recognised as runner-up in the Best Implementation Partner category at the 2022 Shell LiveWIRE Top Ten Innovators Awards in Mexico City. He holds a Master’s in Communications and Media Studies from Monash University and a Bachelor of Arts in Design from Curtin University. Outside of work, he enjoys reading and the arts.