Materials In Works (M) Sdn. Bhd.
https://www.materialsinworks.com/
enquiry@materialsinworks.com
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Materials In Works (MIW) is a pioneering social enterprise transforming hard-to-recycle industrial waste, such as label wastes, into valuable products like Recovered Cellulose Pulp (RCP) and Processed Engineered Fuel (PEF).
Focused on promoting the circular economy, MIW collaborates with industries to reduce waste, lower carbon footprints, and drive sustainability across ASEAN. Our innovative solutions redefine waste management while supporting global environmental and economic goals.
Materials In Works (MIW) had an incredibly rewarding experience partnering with Satu Creative through the Shell LiveWIRE Accelerator Programme. This collaboration allowed MIW to align our sustainability-driven solutions with innovative strategies and practices.
Satu Creative’s expertise in ideation and business development played a crucial role in refining our upcycling processes and improving the scalability of our offerings.
During the programme, we gained from personalised mentorship, practical insights, and invaluable networking opportunities. Satu Creative helped us craft a compelling value proposition for our recovered cellulose pulp and processed engineered fuel, enhancing the attractiveness of our solutions to stakeholders.
Moreover, their creative methodologies enabled us to communicate the impact of our initiatives effectively, which has been pivotal in securing partnerships and fostering customer trust.
Our collaboration under the Shell LiveWIRE Accelerator Programme not only strengthened our operational capabilities but also highlighted the importance of partnerships in achieving sustainability goals. We are excited to utilise these insights to further amplify MIW’s impact in the circular economy sector.
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Chief Executive Officer
Ahmad Azuar Zainuddin is an educator and entrepreneur focused on driving economic and social impact through entrepreneurship and innovation. With deep experience in capacity building and ecosystem development, he designs and delivers initiatives that empower aspiring and early-stage Malaysian entrepreneurs. Azuar is also a frequent media contributor and a sought-after speaker across the region.
He was recognised as runner-up in the Best Implementation Partner category at the 2022 Shell LiveWIRE Top Ten Innovators Awards in Mexico City. He holds a Master’s in Communications and Media Studies from Monash University and a Bachelor of Arts in Design from Curtin University. Outside of work, he enjoys reading and the arts.
