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Xenia Herbal

"Empowering communities, preserving nature, and crafting sustainability one product at a time."
Business Name

Aurora Mutiara Enterprise

Sector

Agriculture, Environment, Livelihood

Founders

Juddy Lasius

Website

http://www.koondos.com

Email

auroramutiara29@gmail.com

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Business Snapshot

Aurora Mutiara Enterprise specialises in producing high-quality dried agricultural products, including dried lemon slices and herbal teas, under the brand Xenia Herbal. Based in Sabah, we work closely with local farmers to reduce agricultural waste by transforming surplus produce into value-added products.

Our drying technology extends shelf life while preserving the natural flavours and nutritional benefits. Committed to sustainability and supporting rural communities, we provide farmers with opportunities to increase their income.

Aurora Mutiara Enterprise combines innovation, quality, and eco-consciousness to deliver refreshing, healthy products that celebrate the richness of local agriculture.

Working With Satu Creative

I first encountered Satu Creative during my participation in Maxis eKelas Usahawan Wanita in 2021, where I secured second place in the competition. Since then, our collaboration has grown stronger. Satu Creative later managed the Shell LiveWIRE programme, facilitating a video shoot for Xenia Herbal with Shell, showcasing us as former Shell LiveWIRE winners.

They consistently stay in touch, sharing valuable tips and insights to help make our business more sustainable and successful. Satu Creative’s dedication and support have been instrumental in enhancing our business journey, and we deeply appreciate their guidance and commitment to small enterprises like ours.

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Azuar Zainuddin

Chief Executive Officer

Ahmad Azuar Zainuddin is an educator and entrepreneur focused on driving economic and social impact through entrepreneurship and innovation. With deep experience in capacity building and ecosystem development, he designs and delivers initiatives that empower aspiring and early-stage Malaysian entrepreneurs. Azuar is also a frequent media contributor and a sought-after speaker across the region.

He was recognised as runner-up in the Best Implementation Partner category at the 2022 Shell LiveWIRE Top Ten Innovators Awards in Mexico City. He holds a Master’s in Communications and Media Studies from Monash University and a Bachelor of Arts in Design from Curtin University. Outside of work, he enjoys reading and the arts.