Zircochem Resources

"Making health & hygiene accessible to all."
Business Name

Zircochem Resources

Sector

Environment, Livelihood

Founders

Irianie Liew, Syed Yaszeer bin Affanday

Website

http://www.zircochemresources.com

Email

irene.lw@zircochemresources.com

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Business Snapshot

Zircochem specializes in manufacturing sustainable cleaning products across four categories: household cleaning, personal care, car care, and industrial sanitization.

With a focus on innovation, we develop biodegradable, eco-friendly solutions such as powder-to-gel soaps that reduce single-use plastics, save shipping costs, and maintain superior cleaning quality. We manage four in-house brands, offer OEM services, and supply high-quality raw chemicals.

We are committed to advancing sustainability through R&D and creating revolutionary products. Our mission is to deliver practical, eco-conscious solutions that meet diverse cleaning needs.

Working With Satu Creative

Zircochem participated in Satu Creative’s initiative via Shell LiveWIRE Accelerator Programme. Through Satu Creative, we were able to connect with new networks that supported our growth efforts.

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Azuar Zainuddin

Chief Executive Officer

Ahmad Azuar Zainuddin is an educator and entrepreneur focused on driving economic and social impact through entrepreneurship and innovation. With deep experience in capacity building and ecosystem development, he designs and delivers initiatives that empower aspiring and early-stage Malaysian entrepreneurs. Azuar is also a frequent media contributor and a sought-after speaker across the region.

He was recognised as runner-up in the Best Implementation Partner category at the 2022 Shell LiveWIRE Top Ten Innovators Awards in Mexico City. He holds a Master’s in Communications and Media Studies from Monash University and a Bachelor of Arts in Design from Curtin University. Outside of work, he enjoys reading and the arts.