Azuar Zainuddin - Satu Creative

Ideas: South East Asia Video Games Leap

This article first appeared in Digital Edge, The Edge Malaysia Weekly on March 9, 2026 – March 15, 2026 It started, as these things often do in Kuala Lumpur, with rain that felt both theatrical and mildly inconvenient. This was a long overdue catch-up with a close friend who happens to be a senior executive […]

Empowering Malaysia’s impact entrepreneur to build a sustainable future economy

This article first appeared in Digital Edge, The Edge Malaysia Weekly on Februay 04 2026 Innovation, sustainability and inclusive growth have been part of Malaysia’s economic conversation for several years. What is changing now is the convergence of these agendas and the growing expectation that businesses, not just governments, play a meaningful role in addressing […]

Ideas: Inclusion as strategy, rethinking start-up support beyond the Klang Valley

As we step into 2026, there is a lot to unpack in Malaysia’s start-up landscape. Accelerators, corporate challenges and university innovation centres have multiplied. More local start-ups are getting funded, entering regional markets and winning competitions. Everyone involved has a reason to walk into the new year with their heads held high and a sense of momentum.

Ideas: Design thinking: The buzzword everyone loves to get wrong

This article first appeared in Digital Edge, The Edge Malaysia Weekly on November 10, 2025 – November 16, 2025 Somewhere in a boardroom near you, someone is saying: “We need to do design thinking.” It lands on the table like a magic spell. Heads nod. Post-its tremble in anticipation. Someone in human resources quietly googles […]