Insights for Innovation
From Assumptions to Insight. From Insight to Action.
HRDF claimable
Programme Overview
Great innovation starts with clear, human-centred insight. This Insights for Innovation course helps you cut through noise and focus on what matters. Learn to frame a solution-oriented and collaborative challenge with the right scope, run practical empathy-based inquiry through interviews, observations and immersion, and turn raw observations into patterns that reveal real needs and pain points. You will craft crisp insight statements, prioritise what matters, and shape a simple plan to move forward with confidence.
Upcoming Workshop
Learning Outcome
Human-Centered Problem Framing
Participants will learn to frame clear, solution-neutral challenges grounded in real human needs rather than assumptions.
Empathy-Driven Discovery
Participants will conduct practical inquiry through interviews and observation to uncover meaningful signals and patterns.
Insight Synthesis
Participants will translate raw findings into sharp insight statements and opportunity areas.
Trusted by Professionals Across the Ecosystem
Who is This For?
Innovation Practitioners
Professionals working on ambiguous or complex challenges.
Managers & Team Leads
Those guiding teams through problem discovery and decision-making.
Senior Leaders
Decision-makers seeking deeper stakeholder and customer understanding.
Modules
Use tools like How Might We to define well-scoped, human-centered problems.
Apply empathy tools and clustering techniques to uncover real needs.
Translate discoveries into focused opportunities and clear next steps.
Ready to Lead The Way?
Step up. Spark change. Join Creative Spark.
Programme Fee
RM1,100 per person + 8% GST.
Secure Your Seat
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Pay with Card/FPX/eWallet
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Pay with Bank Transfer
Pay with Bank Transfer Bank Transfer Detail
Bank Name: Maybank
Account Number: Satu Creative Services Sdn Bhd
Account Number: 5110 3809 0097
SWIFT/BIC Code: MBBEMYKL (for international transfers)
Reference: Please include your name as a reference
HRDCorp SBL Khas
HRDCorp SBL Khas FAQ
Most of our programmes run as 2-day workshops on topics like design thinking, storytelling and leadership for innovation.We offer public courses on fixed dates for individual participants, as well as in-house programmes that can be scheduled for your team and tailored to your context.
It depends on your learning goals.Design thinking is ideal if you want to sharpen how you understand users and generate ideas.Storytelling works best if you need to communicate ideas, pitches or reports more clearly.Leadership programmes are suited for managers and team leads driving change and innovation.You can find more details on each course here: View our courses.
Yes. We design private and customised workshops for organisations that want content, examples and exercises aligned with their industry and priorities. If you share your objectives and audience, we can send you a proposal.
We accept online payment and bank transfer. All our programmes are HRDC-claimable, and we can provide the necessary documentation to support your claim process.
Yes, we offer discounts when you enrol in multiple courses at the same time or register in groups of five or more participants in the same intake. Please contact us for current promotional rates and details.